The Halloween-themed Dunkin’ pop-up store was designed as a limited-time immersive experience blending Dunkin’s iconic brand with spooky seasonal flair. The project snapshot highlights the pop-up’s vibrant orange and purple color palette, pumpkin-inspired decor, and themed menu items such as “Spice Scream Lattes” and “Haunted Donuts. Limited-edition merchandise and eerie lighting effects enhanced customer engagement, driving both foot traffic and social media attention.